As someone who prefers digital for most things, I want to point out that a lot of quality upgrades only improve the product for physical backers. Content improvements though benefit everyone.
I’ve also (almost?) never seen quality upgrades to the digital product - which would also usually benefit everyone. Reflowable formats, phone PDFs, audiobooks, getting someone with accessibility expertise to review your layouts and PDF, etc. (Sometimes there might be VTT support, but that’s a fractured market.)
The worst I’ve seen for this are comic book Kickstarters. I’ve had to poke them to remind them that if they’ve sent the files off for printing, they can probably send out the digital copies now. And many almost exclusively focus on physical upgrades.
Yeah I think that's a great point. We've dived into more accessibility options overtime, but also having plaintext or epub versions, etc. would be great quality stretch goals (and would give you more overall as you bounce between physical and digital).
I'm curious what you mean when you say that you've never seen "no stretch goals" work, what exactly qualifies as working?
Mythic Bastionland by Chris McDowall was successful to the tune ok £250k+ with a target of 12k, and on a more modest scale the last two Kickstarters from Snow have gotten respectively 33k with 20k goal, and 42k with a 12k goal.
That's a great point! Chris brought the same thing up to me 😂 and I had completely forgotten about his campaign. I *do* think his campaign would've been more successful with stretch goals and I think advertising (which I'll talk more about later) played a heavy role as well in his large success.
Sure, I completely agree with the rest of your points (me being a semi-frequent) Kickstarter backer), I just thought that yeah, either you were a bit too extreme here, or I was missing something 😅
As someone who prefers digital for most things, I want to point out that a lot of quality upgrades only improve the product for physical backers. Content improvements though benefit everyone.
I’ve also (almost?) never seen quality upgrades to the digital product - which would also usually benefit everyone. Reflowable formats, phone PDFs, audiobooks, getting someone with accessibility expertise to review your layouts and PDF, etc. (Sometimes there might be VTT support, but that’s a fractured market.)
The worst I’ve seen for this are comic book Kickstarters. I’ve had to poke them to remind them that if they’ve sent the files off for printing, they can probably send out the digital copies now. And many almost exclusively focus on physical upgrades.
Yeah I think that's a great point. We've dived into more accessibility options overtime, but also having plaintext or epub versions, etc. would be great quality stretch goals (and would give you more overall as you bounce between physical and digital).
I'm curious what you mean when you say that you've never seen "no stretch goals" work, what exactly qualifies as working?
Mythic Bastionland by Chris McDowall was successful to the tune ok £250k+ with a target of 12k, and on a more modest scale the last two Kickstarters from Snow have gotten respectively 33k with 20k goal, and 42k with a 12k goal.
That's a great point! Chris brought the same thing up to me 😂 and I had completely forgotten about his campaign. I *do* think his campaign would've been more successful with stretch goals and I think advertising (which I'll talk more about later) played a heavy role as well in his large success.
So it definitely can work! I'm wrong about that!
Sure, I completely agree with the rest of your points (me being a semi-frequent) Kickstarter backer), I just thought that yeah, either you were a bit too extreme here, or I was missing something 😅
Super useful! Thanks again.